2012- Teaser Trailer

For the Research and Planning section of our coursework we have to look at different teaser trailers within different genres.

Analysis of 2012

Genre- The genre for this teaser trailer is disaster, which is a favourite genre of the director Roland Emmerich, within this genre action and science fiction is involved to create the disaster genre. This film is of a similar genre to The Day After Tomorrow.

Narrative- Shows events through 3rd person and it is not very personal. Gives the audience a clue that the film is about the world ending and is full of disastrous events, like the wave coming over the mountains.

Unique Selling Point- The unique selling point for this film is probably that it aimed for a world wide audience and it affects everyone as the words the world are used in the teaser. Another reason could be that it is a global catastophy and they are saying that the government wont be able to save us.

Target Audience- People who are intersted in seeing if they believe this is true as this sparked rumours of the world ending. Teenagers to adults, stereotypically mainly males as they may prefer the disastorous genre.

Music- Tense and myserious music is used, it gets louder as the wave gets closer to covering the man in the building. Smashing and droning sound effects are used to add to the tension. The music sounds oriental which makes references to where the man comes from as he is also wearing robes and smashes a gong.

Shot types/Camera angles- Extreme long shots are used to establish the mountains and emphasise the fact that the wave is covering mountains which shows that the wave must be very big.

Pace- Slow shots are used which is very unusual for teaser trailers. The transition dip to black is used alot to show the tension.

Dialogue- No dialogue is used in this teaser trailer, the music builds up the tension and no dialogue is needed.

VoiceOver- None

Special Effects- Special effects are used for example the big wave coming over the mountain this is used to show that the film will use lots of special effects.

Credits and intertitles- Certain sentences are used to make the audience worry, Such as "How would the governments of our planet prepare 6 billion people for the end of the world. They won't". This makes the audience worry and makes them feel that it is fact instead of fiction. The big 2012 titles emphasises the year and when it will happen, the last title you see says 2010 search online, which makes the audiences create a hype about the year and the film.